We Like to Think of Ourselves as Winners

The message that comes through so poignantly in the studies we reviewed is that we like to think of ourselves as winners. The lesson that the excellent companies have to teach is that there is no reason why we can't design systems that continually reinforce this notion; most of their people are made to feel that they are winners. Their populations are distributed around the normal curve, just like every other large population, but the difference is that their systems reinforce degrees of winning rather than degrees of losing.

From the Book In Search of Excellence: Lessons from America‚ÄĚs Best-Run Companies, 1976, ISBN 0446385077

Copyright © 1976 by Thomas J. Peters and Robert H. Waterman, Jr.

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No. 182