Good missions, and Mission Statements, exclude alternatives. Useless ones try to express everything you might ever want to do.
We develop or install high-quality software , has no place in a Mission Statement, for example, because what other choice might you have expressed? The alternatives:
We develop or install mediocre software.
We develop or install awful software.
We refuse to develop or install any kind of software.
We d really like to develop and install software, only we ve forgotten how.
All are non-starters. Because the only statement you can make about software is that it will be high quality, don t waste the paper and toner.
From the Book IS Survival Guide, 1999, ISBN 0672314371
Copyright © 1999 by Sams Publishing