“Customer satisfaction” is a good way to sell shoes; but it is a bad way to relieve ignorance. It is fundamentally stupid to base the content of an education on what the as-yet uneducated person decides is best.
From the Book The Management Myth: Why the Experts Keep Getting it Wrong, New York, London: W. W. Norton and Company, 2009, pages 294-295, ISBN 0393065537
Copyright © 2009 by Matthew Stewart
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