Good design doesn't simply happen as an afterthought. You must make it your most passionate goal. You have to set up a managerial process that values design, resolves the issues it raises, and then has the guts to carry the design through. You do this by making a shift in your company—a Simplicity Shift.
From the Book The Simplicity Shift: Innovative Design Tactics in a Corporate World, Cambridge, United Kingdom: Cambridge University Press, 2002, pages 5-6, ISBN 052152749X
Copyright © 2002 by Scott Jenson