Simplicity as a Design Goal

Simplicity goes beyond a term like ‘good user interface,’ which has become so broad, it has little clear meaning. Simplicity is a goal with precision. Simplicity means streamlining, pruning clutter, cleaning up presentation, and improving the initial experience with a product. But Simplicity is more than just making a cute product for technophobes. Simplicity streamlines and optimizes use, as well.

From the Book The Simplicity Shift: Innovative Design Tactics in a Corporate World, Cambridge, United Kingdom: Cambridge University Press, 2002, page 6, ISBN 052152749X

Copyright © 2002 by Scott Jenson


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