A Simplicity Shift

Good design doesn't simply happen as an afterthought. You must make it your most passionate goal. You have to set up a managerial process that values design, resolves the issues it raises, and then has the guts to carry the design through. You do this by making a shift in your company—a Simplicity Shift.

From the Book The Simplicity Shift: Innovative Design Tactics in a Corporate World, Cambridge, United Kingdom: Cambridge University Press, 2002, pages 5-6, ISBN 052152749X

Copyright © 2002 by Scott Jenson


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